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Coachella on YouTube | 2023
Our #CoachellaOnYouTube campaign marked 11 years of collaboration between Coachella Valley Music & Arts Festival and YouTube. Our team worked closely with Goldenvoice to develop a campaign that showcased how YouTube brings Coachella to music lovers all over the world. In addition, we cemented the festival as a huge cultural moment on Shorts by engaging dozens of Shorts influencers to capture exciting festival content.
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