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Lil Baby x YouTube Shorts | #DoItLikeBaby
Project type
Branded Campaign
Date
October 2022
Role
Producer
#DoItLikeBaby was a campaign that invited Shorts users to participate in a new challenge paired with the release of Lil Baby's new song "Heyy." This collaboration with YouTube Shorts and Lil Baby encouraged participants to showcase their creativity and talent by creating a Short inspired by the new song.
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